Consider the Analysis phase like a visit to the doctor. You would be pretty worried if you told the doctor you had a headache and the doctor immediately started merrily injecting you with various things before even looking at you or asking you any questions. Such behaviour is likely to cause more problems than it solves, so doctors always analyse their patients - observing, questioning, testing - before beginning any treatment.
So also do problem solvers study the system they intend to change, and the organisation it's in, before they decide what needs to be done. By thoroughly understanding a system, its operation, its context, its strengths and weaknesses, one can better decide how to start improving it.
There's not much good getting heavily into a project if the whole thing is a silly idea to start with. The preliminary investigation is an early test of whether the project should even be started.
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